Marketing on Shopify

Have You ever thought of converting your Offline store to an E-Commerce website?

Then the answer to your question would be Shopify. Shopify is an online platform that allows you to create your online store to sell your products. The products can be physical, digital, Services, consultation, or anything which you plan to sell through an E-Commerce platform.

Shopify is a powerful platform managing billions of websites and sales. In the past planning for an E-commerce site was pain and things have changed with advancements in technology. Shopify is an E-Commerce website builder allowing you to build a website with a short duration of time. Even a person without coding knowledge can set up a website through the click and drag option. Shopify helps you to improve sales and grow through its powerful marketing tools.

What makes Shopify unique compared with other competitors available in the market?

Shopify helps to create an online store site through the drag and drop feature without any coding. It gives analytics and has many paid and free templates with customization options. It also provides customer support 24*7

Pros of Shopify:

·       Shopify has a payment system. So, there is no need for a third-party payment vendor.

·       When your business grows from hundreds to millions, Shopify provides support to scale your business.

·       Shopify provides guides, documentation, and 24*7 support to answer merchants’ questions.

·       Shopify accepts international currencies, allowing you to expand your business to an MNC.

·       The architecture of inventory is smooth and easy enabling you to handle your stock.

·       Drag and drop feature makes it easy to build site.

·       Paid and free templates help you to create your website.

·       Your products indexing improves because of friendly SEO features.

Cons of Shopify:

·       If you want to integrate third-party payment into your website, Shopify charges a small commission.

·       Those who use content marketing to boost products may be disappointed since Shopify has limited resources for blogging.

Now you know the pros and cons of Shopify. Now I will take you through the marketing strategies of Spotify?

Marketing Strategies:

1.      Email Marketing Campaigns - You can send business emails with offers, promotional deals, or new stock addition to customers. This encourages the customer to purchase. Shopify Email Marketing tool is user-friendly. So, add a strategy to collect emails from customers. Email Marketing Campaigns would encourage customers in purchasing.

 2.       Promotions and Push Notification – These are pop-up messages on your browser. Clicking these messages would drive traffic to your store. Shopify provide push notifications tools. Notification enables users to see promotions and offers of your products. This increases sales and encourages purchasing decisions of consumers.

3.       Referral Program – Shopify has referral Tools. Referral programs through existing customers further increase consumers. Gift cards and Vouchers should be given to Customers who refer. Reviews and Word of mouth from customers can increase sales through referrals.

4.       Customer loyalty Program – Shopify has apps that help you to provide loyalty programs. It’s nothing but bonuses and rewards. The more purchase you make more rewards, points, or bonuses you receive in your account. Future purchases can be done using these rewards.

5.       SMS promotions – SMS Marketing apps allow business owners to send promotional messages to consumers. This makes the consumers UpToDate with offers and promotions and thus increasing their purchasing desire.

6.       Customer Review – Consumers prefer to check reviews before they make a purchase. Always make sure to get your products reviewed by your existing customer on your website. This allows the visitors of the website to read the review and make purchases.

7.       Ad Campaign on Google and social media – Running Ads on Google, Facebook or other social media platforms requires a budget. But running campaigns allows you to reach potential customers based on characteristics. These ads campaigns data can be converted to remarketing. Ad campaigns are the fastest strategy in marketing to reach potential customers.

8.       Content Marketing – Writing blogs, posting images, videos all come under content marketing. Posting Content related to your business products will answer the questions of consumers. Eliminating confusion and solving questions will promote your product. Besides content marketing helps to explain how your product is unique from competitors’ products.

Shopify Added Features Include:

·       Facebook & Google Ad Integration

·       Free Messaging platform to communicate between consumers and your product experts

·       Spotify has a team to help you generate business name

·       Unlimited Stock photos to create your store online

·       Paid and free themes to develop your site

·       Email Tools are available which helps you to run email campaigns

·       Like famous website host Spotify helps you to choose a domain name for your website

·       Other than online service Spotify provides POS devices if you wish to improve your offline business payment method.

Signing up in Shopify:

Shopify provides a 14-day free trial to experience the services provided by them. Visit Shopify.com to create an account. On the initial page, they will ask you to fill in your details. After completing the registration process you can customize and built your store. The store brand name should be unique or they recommend you to choose something else. Browse the themes store and choose a theme. Check the functions and reviews of the theme before you choose it. Preview the theme to check whether it meets your requirements. Then go to settings to set your desired functions. Then you can start adding your products to the store. If you have multiple products group them under headings and subheadings. The new products added to the site can be done Manually and Automatically by defining specific instructions. Then comes the major part. The payment gateway should include Transaction fees, Card Types, Off-site Checkout. Then you can make your site go online. Shopify Admin panel has a tax section where you can set taxes for your products as well. Shopify calculates the shipping charges based on the rules you have defined for shipping. After setting the above, you can do testing to see everything works fine. Your website would go live if you give a unique domain name.

Pricing of Spotify:

Shopify has three plans Basic, Shopify, and Advanced. The pricing included $29, $79, and $299 per month. Visit Shopify and choose your plans according to your needs.

Conclusion:

Shopify has customers across the globe. A person with no idea of an E-commerce site can start a site without any technical knowledge. Shopify provides 24*7 customer support. Shopify is highly customizable and has strong marketing tools which help you grow your business. Shopify can be described as a complete package for your E-Commerce website. There are fees associated with the services. But that makes Shopify a user-friendly platform. Now it’s up to you to decide whether Shopify meets your requirements.

Augmented Reality in Digital Marketing

 

You might have seen the movie “They Live” released on the year 1989. The thespian discovers eyewear, allowing him to see aliens in the real world. The writer and director of the movie had shown augmented reality through assumptions but didn’t know that will be possible soon. We all are living in a technologically advanced era, where AR brings a drastic change in the way users to feel, engage, and interact with the products or services. Technology is removing the word inefficiency from humankind and this article is all about the importance of Augmented Reality in this modern world.

What is Augmented Reality?

Electronic gadgets enhancing overlaying visuals using digital elements onto the real world is known as augmented reality. Augmented Reality gives an interactive experience to users. It is not a machine rather it’s a technology that helps the human brain to do things better. Companies use augmented reality to promote products and services by giving the best user experience through the internet. Now I will take you through the importance of AR in E-Commerce.

How can Augmented Reality increase sales in E-Commerce?

In this modern era, we all prefer online shopping.

What are the questions which will arise before you buy a product?

 Will this furniture fit my living area? Does this eyewear suit me?

Furniture, footwear, eyewear, clothes are some examples where you prefer to try and experience before you make a purchase. Augmented reality eliminates these confusions and gives a real user experience through overlaying visuals in the real world.

You might have used Lenskart to buy eyeglasses online. Lenskart application has an AR feature that enables the user to upload a photo or use a camera directly to check whether the eyeglass suits you in real life.

Image Source: "Lens kart"

Augmented Reality gives a real experience through the internet and this increases the purchasing desire of consumers. Even a consumer who views a product by chance may even tend to buy the product online because of the influence of AR. So, AR plays a crucial role and that’s the reason why you should integrate AR into your E-Commerce business. Now we would go through AR Reshaping Mobile Marketing.

Augmented Reality Reshaping Mobile Marketing.

Mobile allows the user to carry AR and use it on the go. Big companies like Samsung, Apple, Microsoft, Amazon are working on prototypes of AR integrated products. Companies know that the next big revolution in electronic devices would be AR.

One successful AR tool in mobile as an example would be Google Lens. Using Google Lens, you can search what you see in real life. Samsung has AR applications like AR Zone, which allows users to create AR Doodles and Emojis. Here are the 10 most Augmented Reality apps for Android and IOS. Houzz, Ikea Place, You Cam Makeup, Giphy World, Google Lens, Augment, Roar, Amikasa, Snapchat, and Wanna Kicks. Various AR platforms are available in the market. We all spend time on mobile for Videos, How-to Guides, Case studies, Infographics, E-books, Listicles, and many more.  We spend time on these contents to get information. Information from the internet helps to improve many aspects of life. Now a person’s day itself starts with the mobile and internet. Integrating AR into mobile would enhance the content by bringing the topics in your blogs, videos, or images with an engaging experience. It builds a strong relationship between the content viewer and the product. AR gives an extra dimension with engaging experience in the real world. Since mobile users are increasing daily, integrating AR into mobile digital marketing would be a great idea.

Augmented Reality and Innovative Marketing.

The augmented reality market size valuation was USD 17.67 for the year 2020. A forecast for a compound annual growth rate of 43.8% is expected from 2021 to 2028. Implementing AR in digital marketing would give the privilege to stand out from the competitors. A good engagement through AR would convert a viewer to the consumer by buying the product. AR has the power to convert the hectic sales process into an easy one. Detailing the product through AR with a 360-degree view and specification would turn the remarketed audience to consumers.

Apps like Yelp and Wikitude already integrated AR to give search results along with geolocation. These apps even provide reviews of the products or services. This means Consumers can use AR to search your business online. So optimize your website and make sure you are available on popular directories for local listings and daily users.

Just Assume a person pointing his mobile to your business to find a review or details about your business. To get accurate results we should make our business and website optimized under SEO. This helps rank your business and provide relevant details to the users through these services.

Uses of AR in digital marketing are:

·       Good Customer engagement through your website would increase traffic and sales.

·       Online users will get a virtual experience and satisfaction through AR

·       Printed ads and normal marketing techniques can be converted into AR integrated digital marketing.

·       Integrating AR into Digital Marketing makes the stressful sales process easy.

·       Geotagging through AR helps to find shop locations.

·       Allowing potential customers to personalize products through mobile AR will increase business.

·       Real-life experience through AR would increase loyalty and brand awareness among consumers.

Conclusion

To conclude AR is the future for small- and large-scale businesses. To be successful integrate AR into Digital Marketing and your business to be innovative among competitors. Integrating AR would make you successful and give users a new experience level in purchasing your product online.