What is Hub and Spoke Model?

Hub and Spoke Model Content Writing in SEO

Hub and Spokes are one of the terms that people use without really understanding what they mean. They’re used to describe a particular type of content structure, which is very useful for SEO purposes.

The benefits of using the Hub and Spoke Model

A hub and spoke model meaning is like when you have a central piece of content (the hub) surrounded by smaller pieces of content (spokes). This is an effective way to organize content because it allows you to focus on just one thing at a time. It also makes it easier for readers to find the information they need. Sometimes we find it hard to integrate detailed information on a single landing page and that’s the time we should implement the hub and spoke model. This model helps us to bring deeper content into different parts of our website.

The main benefits of using the hub and spoke model are increasing keyword ranking and organic traffic. This model even helps to increase downstream metrics like Authority, Visibility and traffic, Engagement, Marketing insights, leads, sales, and conversion.

What is Hub and Spoke model in Content Marketing?

Hub and Spoke Model Meaning.

What is Hub and Spoke Model? Consider hub as the primary content with sections that link to sub-topics. Subtopics linking to related articles are known as spokes. Spoke acts like the supporting content which helps the primary content to achieve authority for the website. An SEO Specialist can identify the Hub and Spoke content through Keyword research analysis. The keywords with higher transactional volume are used in the hub. While long-term, low-volume keywords and used in Spokes to create content.

For example, let’s say “Digital Marketing” is my Core Hub topic. If someone searches for the career scope of Digital marketing, then the spoke topic for digital marketing would be “What is the basic qualification to be a Digital Marketing Expert?”. So, adding spoke content to my topics will help my webpage to index under “Google Algorithm – Passive Ranking”. This brings authority and traffic to my content and web page. The subtopics search of netizens brings traffic to the website and indexing automatically improves. So, following Hub and Spoke model will help to rank your website faster.

How to write an effective Hub and spoke page

One of the first things you need to think about when creating a hub page is what kind of content will go into it. You should start by thinking about the main topics that would appear on the page. Then you can decide whether these topics covered can be in-depth or just briefly modified. The main topic would always be the Hub. 

There’s no magic formula to writing spoke pages. Each page should be unique and focused on topics. Spoke can be decided by considering the netizen’s sub-task they use to search for a product or information. However, there are some things like on-page optimizations that you can do to make sure each page is as good as possible.

Why do hub and spokes work?

Once you have decided what type of content, you’re going to put on the hub page, you can begin writing. Start by brainstorming ideas for the hub page’s title. Think about what people might search for when looking for information about the subject matter. Also, consider what kind of questions people might ask about the topic. The Hub and Spoke model work because netizens find relevant content through this model and this would bring more traffic, authority, and sales to your website.

Conclusion

In conclusion, hub and spoke pages work because they allow you to create a single page with multiple sections that each focus on a different topic. This allows you to provide valuable information to visitors while also providing them with links to other related pages.

Click "My LinkedIn Profile"

Click "My Medium Blog"