Core SEO strategies for 2023 – Skyrocket traffic to your website

SEO Strategies 2023 - SEO Trends 2023

SEO STRATEGIES 2023

Search Engine Optimization or SEO is nothing but optimizing a piece of content or Your website to rank in the Search Engine Result Page (SERPS). The objective of SEO or searching optimization is to increase the traffic to a website on SERPs of Google, Bing, and Yahoo.

Today I would like to take you through the Core strategies or SEO Trends 2023 that can boost your website traffic:

Trend #1: SEO Optimization for Online Shoppers:

SEO Optimization for Online Shoppers - SEO Trends 2023

Covid Pandemic and the revolution in technology have made more people shop online. The heavy competition in online shopping has made retailers analyse data and add the latest technology with a personalized shopping experience for customers.

To cope with the SEO trend, online shoppers in SEO are nothing but improving the ranking of products and services in SERPS specifically for people shopping online. Here are a few ways to optimize a website for online shoppers:

• Product Page: Optimize your product page by including unique high-quality product images, with detailed product descriptions, and provide structured data to bots and crawlers of search engines to understand the content of the page.
• Reviews and Ratings: Page optimization should start with Customer reviews and ratings. Customer reviews of the product improve purchasing decisions of potential customers and increase visibility in search results.
• E-Commerce Tracking: Conversion tracking for E-Commerce should be set in Google analytics which would help to track important data such as sales, conversion rates, bounce rates, etc. This helps you to optimize websites based on well-performing products and pages based on netizens’ page visits.
• Loading time: As pages and products increase the loading time may increase and this would affect the user experience of page visitors. Always focus on loading speed, if pages exceed the threshold try to migrate to technology like react.
• Shopping Feeds: Adding shopping feeds to the website helps to list products like products in Google Shopping. This increases visibility and User Experience and drives more traffic to the website.
• Payments & Shopping Options: Adding all sorts of payment and shipping options is crucial for online shopping. Use structured data and make all the options visible to users on your website. 

Trend #2: Include Video Marketing to boost SEO traffic:

SEO Optimization through Video Marketing - SEO Trends 2023

Video Plays a major role in Engaging the users and helps to improve conversion. Video Marketing helps in SEO optimization by improving the Website’s visibility In Search Results. Here are a few Video Marketing Strategies to boost your website traffic:

• Video Content SEO Optimization: Optimizing Video content is like other content of a website. The video should be useful to the viewers. Besides, you should include keywords the in the video title, description, and tags, as well as provide a transcript of the audio files.
• Video Thumbnails: Always use a relevant thumbnail image with a text overlay that represents the content of the video. This helps to improve the click-through rate of the video.
• Video Hosting: Always host videos on third-party sites like YouTube owned by Google. This helps to improve traffic to the website. Besides hosting videos on YouTube reduce the loading time of the website and increases engagement and reduces the bounce rate.
• Video Metrics: Hosting videos on a platform like YouTube provides access to analytics. This provides performance of videos which helps in further optimizations. Details on Views, engagement, and demographics help to improve targeting and further optimizations.
• Video Promotions: Share your videos on social channels along with calls to action such as links to the website or product page. SEO Optimization using Videos helps to increase visibility and traffic to the website.

Trend #3: SEO Optimization using Voice Search and Conversational Queries:

SEO Optimization through Voice Search - SEO Trends 2023

Voice Search and Conversational Queries are popular among people by use of Amazon Alexa, Google Home, Apple Siri, or other AI Voice search tools available in the market. Thus, Voice Assistant turned out to be an important piece in SEO Optimization by improving the visibility of websites or products in SERPS. Here are a few ways to optimize a website for voice search and conversational queries:

• Use Long Tail Keywords: Voice Search Queries are usually longer and conversational. Using long tail keywords in content and meta tags helps websites to rank higher for relevant voice search queries.
• Use Natural Language: People use natural language for voice searches. So, Content with natural language and relevant information will more likely to match users’ queries more relevant to the search.
• Optimize for “near me” Queries: People tend to use “near me” queries in voice search for nearby businesses or information. So always optimize your website for local SEO Optimization by including the business's name, address, and phone number (NAP) and building citations.
• Optimize for featured snippets: Featured snippets are nothing but an answer box that appears next to the search result page for a voice query. Featured snippet optimization and bring more visibility and traffic to the website for search queries.
• Use Mark Up Schema: schema markup can help search engines understand the content on your website and match it to voice search queries. Use structured data to indicate things like business hours, reviews, products, and services.
• Use conversational language: Voice search is conversational, so it is important to use conversational language in your content and make it easy for the user to get the information they want naturally.

Trend #4: SEO Optimization using Semantically Related Keywords:

SEO Optimization through Semantically related Keywords  - SEO Trends 2023

Semantically related keywords are keywords that are related in meaning to the main keyword that a user is searching for. Using Semantically related keywords improves ranking and traffic to the website. Here are a few ways to optimize a website for semantically related keywords:

• Use LSI keywords: LSI (Latent Semantic Indexing) are semantically related keywords that help provide context to the main keyword on a webpage. By incorporating LSI keywords into a webpage's content, meta tags, and headers, search engines can better understand its content and relevance to a user's search.
• Use natural language: Many searches are in natural language, so using natural language-integrated keywords on a website can help to make it more relevant to a user's search.
• Use Competitor and keyword research: Keyword research and Competitor Research help to identify semantically related keywords that are relevant to the content. This helps to identify the user’s needs and the data can be used to optimize content for the website. This brings traffic and better conversion for the website.

Trend #5: SEO Optimization through images:

SEO Optimization through Images  - SEO Trends 2023

Optimizing images on a website helps to improve the visibility of the website by providing relevant information to users through the optimized images. Here are a few ways to optimize images for SEO Optimization:

• File Name: The file name should always be descriptive and should include relevant keywords. This helps bots and crawlers of the Search engine to understand the content of the image.
• Alt Text: Alt text describes the content of the image to netizens who may not be able to see the visual or image.
• Image Size: Lage image files increase the loading time of the website which affects the user experience of netizens. So always use compressed images without reducing the quality.
• File Formats: Some file formats are better suited for the web than others. JPEG, PNG, and GIF are common file formats used on the web, but JPEG is the best option for photographs, PNG for graphics, and GIF for simple animations.
• Image Sitemaps: Creating and submitting an image sitemap to search engines can help to ensure that images on a website are indexed and appear in image search results.
• Optimize images for mobile: With most of the internet traffic coming from mobile devices, it's important to optimize images for mobile by making sure they are scaled appropriately and loading quickly.

SEO Optimization (search engine optimization) trends change over time as search engines update their algorithms and how they rank websites. The bottom line is SEO Optimization should be the backbone for any marketing campaign to see better results. Following the above SEO strategies would always help you to lead in the competition.

A well-defined SEO plan would always bring performance in Search engine results, bringing more conversions and traffic to your website.

Always keep in mind that the SEO strategies that work today will differ tomorrow based on the late Algorithm updates. So always stay UpToDate with the change if you are an SEO expert or a website owner. Stay tuned for my next blog on Google Algorithm Update 2022 covering all the latest trends and updates on SEO.

 

 Google Algorithm Update 2021

 

Google Algorithm Update

What is Google Algorithm Update?

Have You at any point considered how a bit of information is displayed on a browser when You enter keywords in a search engine? There are millions and trillion of data accessible on the net and a tremendous measure of information is added to the data-set the entire day. You as a web user retrieve data-dependent on keywords within a fraction of a second. It's all because of Google Algorithm. An algorithm is a set of specific instructions coded to solve specific and complex problems under the digital computation of computers. Google Algorithm uses many factors like keywords you input, Demography of a user, Quality, relevance, freshness of content, and a web page's usability. Google Algorithm always focused to give a user-friendly experience on web pages by prioritizing rich quality content, faster loading time, the best possible security, and Responsive web pages. To meet high expectations Google Algorithm is designed with high standards. Quality Checkers around the globe review the algorithm under strict guidelines and Google releases updates to evolve the standards of Algorithm Day by Day. The year 2021 was not different and Google rolled out several Algorithm updates to improve the user experience overall.

Knowing the relevant updates will keep you updated in line with SEO and help you to improve ranking by knowing the performance shifts. The 8 most major Google Algorithm Update for 2021 includes:

• Passage Ranking

• About this Results

• Mobile-First Indexing 

• Product Reviews 

• MUM 

• Link Spam 

• Page Experience

• Page Titles

PASSAGE RANKING:

Passage ranking is an automated feature Displaying the most relevant content as sections from larger web pages.

Here is an example of passage indexing.

Just assume I wrote an article about Google AdSense. Instead of writing a definition, I wrote detailed content covering a wider area about Google AdSense. If You search for “how to kickstart Google AdSense” Passage Ranking would display relevant sections from the entire blog rather than displaying the whole content.

Google Algorithm Update - Passage Ranking

How Passage Indexing is useful for Content Creators?

Google Use Neural nets and the BERT algorithm to understand the Content for website ranking. Webpages that are already ranked well may not see huge changes but pages with large and relevant content without proper optimization may see a boost in traffic since passage indexing's tend to display relevant data from larger content depending on the keywords used by users.

I hope you understand how passage indexing works. This update plays a major role and it has a few benefits:

• Longer Content on web pages gets a boost

• Focus on content useful to netizens rather than giving more importance to Bots' needs.

• Passage indexing gives importance to long-tail keywords

• Rather than On-Page Optimization, Passage Indexing gives importance to Long Quality Content

 

“About This Result” Update:

What is the “About this Result” Update?

It is an automated feature by Google, improving User-Friendly Experiences. This feature is available for all devices like Desktop, Mobile, tab Browsers, and Google Apps. This feature is accessible by clicking the three dots which appear next to the search result of the result card.

Google Algorithm Update - About this Result

Clicking the three dots would display extra data and the additional subtleties include:

• whether any reference data from Wikipedia is available on the indexed site.

• when the site was indexed by Google.

• how secure the website is based on security protocols like HTTPS.

• displays the language used on a web page.

• display websites that are linked to the webpage based on keywords.

This update was delivered to give an insight into the content and security of web pages. This doesn’t have any role in Indexing the web pages under SEO. But as an SEO Specialist make sure to use HTTPS security, proper backlinks, and relevant keywords to the content.

Mobile-First Indexing Update:

Technology has evolved and mobiles have become as powerful as computers. Mobile-First Indexing means Google uses the mobile version of web pages for indexing and ranking.  Web pages were created for desktops in the past, but things have changed when people started using mobiles more than desktops. Till 2019 Mobile-First indexing update was introduced for the new website and it didn’t bother about the older sites. In June 2021 Mobile-First Indexing update was released making the Mobile-first Indexing compulsory for the old as well as the new websites.

Google Algorithm Update - Mobile first indexing update

Key factors to look for Mobile-First Indexing:

• Make a Responsive website focusing on all devices available

• For faster loading use compressed videos and images

• Always test the mobile sites manually to see the features of desktop works in mobile without a lag

Use Google's Mobile-Friendly Test Tool to see the performance of Mobile Friendliness of websites.

Product Reviews Update:

What is Google Product Review?

Google Product review aims to deliver a good quality review detailing the pros and cons of the product. The only aim of this update is to provide a trustworthy review to the users helping them to decide the product to be purchased.

In summary, Google will display long quality reviews on the top of the result page and short line reviews will be displayed at the bottom. The reviews that detail the specification, usage, pros, and cons of the products will be ranked higher than irrelevant reviews on the web.

Google Algorithm Update - Product Review Update

Factors Deciding high-quality product review:

• Provide videos and images of the product.

• Provide multiple links with prices of products helping the viewers decide where to buy from.

• Review should be simple, focusing on the user needs in mind

• Explain how the product varies from competitors’ and also mention alternative products available.

MUM Update:

Multitask Unified Model (MUM) is an AI language that is more powerful than BERT. This update was released to help viewers get complex answers most simply. When a Netizen enters a complex question on Google Search, MUM gives exact information most simply from multiple dimensions of the SERP. MUM can understand 75 different languages so it can provide answers from various multi-lingual sources.

Imagine You are Planning to visit a place for the first time and searching related questions will make MUM fetch the details from various sites and provide them to us on a single page instead of searching and fetching information from various websites.

Google Algorithm Update - MUM Update

Tips in SEO perspective:

1. Create rich content with relevant data and Google Mum will add your content to search results.

2. Give a hierarchy to the content using heading tags, proper images, and data and this will make MUM use your data to widen search answers.

Mum is the beginning of something big and in the future, technology and innovation would be taking this MUM algorithm to new heights.

 

Link Spam Update:

On July 26, 2021, Google rolled out Link Spam Update. This Update was rolled to eliminate the Spam links used for Backlink of Websites. This update is going to affect a lot of links that are categorized under Black Hat practices.

As per Google's Statement, the best way to avoid delisting through Link Spam Update is to follow White Hat practices and follow the rules of links spam update. Google also advised tagging the links properly. Affiliate Links, Guest Posting, and Sponsored Links are the links that Google recommended to be properly tagged.

Google Algorithm Update - Link Spam Update

Use the following tags:

1. Affiliate Links: “rel = sponsored”

2. Guest Posting: “rel = nofollow”

3. Sponsored Links: “rel = sponsored”

Best practices to follow:

1. Avoid promotion by purchasing links and don’t use irrelevant links to your page.

2. Don’t exchange links to bring traffic

3. Always use tags for the links used in your webpage

Page Experience: 

Google always gives priority to user experience so Google introduced Page Experience update and the update can also be called Core Web Vitals.

What is Page Experience Update?

Page Experience Update is all about how friendly a user experiences in using the web page. In simple words Google Algorithm wants Web pages to update and evolve day by day so that user expectations are met across all web browsers and platforms.  This helps the Website companies to increase traffic and business and this also helps the users to interact and engage user-friendly with the website.

Google Algorithm Update - Page Experience

These Page Experience updates include:

1. LCP – Largest Content Full paint (Faster loading time for the content of a web page.)

2. FID – First Input Delay (Faster Responsiveness to the user’s action on a web page.)

3. CLS – Cumulative Layout Shift (User-Friendly layout of the web page.)

Tips to improve Core Web Vitals:

1. Increase Loading speed and reduce errors

2. Remove ads that block content

3. Compress and optimize videos and images for faster loading

4. Avoid complicated and complex Java Script

5. Reduce Server Response time

6. Compare Website with Competitors

7. Always analyze and update the design of the web page

8. Use relevant Heading Tags and proper dimensions for images

 

Page Titles:  

As you, all know Title tags show the hierarchy of a webpage and help the viewers to understand what the web page is all about. Though title tags <h1> to <h6> plays a major role in SEO, <h1>and <h2> tags are the main one’s bots and crawlers considers to understand what the web page is all about. 

What is Page Title Update?

Since 2012 there were rare instances where Google used to alter the title tags in SERPs. But on August 25, 2021, Google introduced Page Title Updates and this brought a major rewriting in Title Tags for the articles or websites appearing in SERPS. Now Google started using any text available on the same webpage to make title tags based on Search Queries. Google also revealed anchor text within links can also be used as title tags that point to the web page.

Google Algorithm Update - Page Title Update

If you ask whether this update will affect the SERP ranking the answer would be a big “No”, but this can indirectly affect the Customer traffic to the website. When a customer searches query and when Google Rewrites the title tag that doesn’t match the content of the website there are chances for viewers to avoid visiting the web page and this may also increase the bounce rate. Since this update is in the early stage, we can see further updates rolling out bringing more improved changes.

These are the 8 core updates for the year 2021. Google Algorithm is evolving Day by Day and in the future, we can see wonders in web user experience. Always keep up-to-date with SEO and Google Algorithm if You want to be a Digital Marketing Expert. Keep checking my blog for more articles and updates about Digital Marketing.

SECRETS TO KICKSTART A SOFTWARE COMPANY USING DIGITAL MARKETING?

 Are you looking to diversify your Software Development Business venture?

Everyone wants to diversify their company with more Customers, Signups, and more traffic to a website without squandering assets or spending excessively. The ultimate key to this secret is innovative thinking and out-of-the-box ideas which will bring incredible accomplishments and results for your company.

This will result in diversification and this would be the hack to your business growth.

It’s a method of advancing your business and this isn’t accomplished just through promotion but through all channels of digital marketing in the Software Development Business.

Here are the steps to the secret of growing your business:

Know your Business: 

In Digital Marketing the key element is to know the audience. For a Software Development company, some individuals are keen on Technology, Software, and other tech-related products and services.

We are going to implement Digital Marketing strategies for people who are intrigued by technology. This is just the beginning. The more we know about the target audience the better user-friendly content should be provided to them.

If the content goes to the wrong audience, then the steps taken Digital Marketing strategy is a failure.

Start Company Blog:

If you want to target potential customers then attract, engage, and delight the customers through blogging. This happens mainly because the company has the answers or products for the questions or necessities of the targeted audience. The key to attracting potential customers is providing a solid solution or products to the needs or questions which are unanswered.

To make this happen select the relevant blog related to your product, give answers to their unanswered questions and give solid solutions with your product and this will bring more customers.

Social Media Marketing Campaign:

Social media permits Companies to the interface, engage and draw in potential clients. The most popular social media platforms are LinkedIn, Twitter, YouTube, Facebook, Instagram, and even TikTok. With solid Social Media strategies and the capacity to make engaging content, companies can draw in their crowd. In other words, without proper marketing strategy on social media lot of potential customers would be lost. The only solution to this is to be active by creating, sharing, and engaging valuable content with the targeted audience.

Once the company is established on social media Then branding for the company will be generated automatically and sales and target would be achieved.

SEO Strategy for Software Development Company: 

The key to an SEO strategy is Off-Site and On-site Integrations.  Sites Overall Visibility can only be improved on the Search Engine Result Page (SERP) by Site Optimization, Blog Posts, and other social media content.

For a tech company, experts should focus on on-site as well as off-site optimizations. For On-Site integrations, HTML Tags, Images, Quality Content, and Overall Website Structure plays an important role. Then the major task is to find the right Keyword to target the right audience. To do this Google Keyword Planner can be used. High Search Volume and Low Search Volume keywords should be considered for optimizing the website. In Off-Site Integration, the main key factor which needs to be concentrated is reaching out to forums or Bloggs where the competitors are posting. This would help to bring more customers. The only thing to concentrate on is to publish quality content about the product and also make the viewers understand what makes the product unique from other competing products. Bloggs and Forums help companies to solve unanswered questions of potential customers. This will generate more leads and increase product awareness.

This is a wide way to give valuable content to viewers and generate business from that valuable content.

Use Lead Magnet for Software Companies: 

To explain in simple terms Lead Magnets are when a company offers free Digital Content related to the company Product in exchange for the customers' Contact information like Email and Phone Numbers. The free Digital Content will only attract customers who are interested in the product. Thus, a wide database can be collected from customers and this can be used in further marketing promotions. Lead Magnet helps to generate potential customers for what the company has to offer.

 

Email Marketing: 

This is sending commercial emails to potential customers who have given permitted to receive communication emails from the company. Email marketing is used for product promotional emails and product informational mails. The benefits of Email Marketing are Conversion to Customers, Brand Awareness, and Customer Loyalty. Email marketing plays a major role in corporate companies due to Accessibility and Affordability.

Thus, Email Marketing makes viewers interact with the company and turn to customers.

Get Listed on Review Sites: 

Nowadays every product and service relies on reviews. In the past, it was just a recommendation from the people we know. In today’s digital world the fuel to purchasing decisions are reviews. Good reviews turn on the customers to make a purchasing decision. Instead of wasting money on expensive ads concentrate to provide good products and services and engage the customers in providing feedback and review. This would build confidence among people who wish to buy your tech product and this would bring more customers. Reviews not only improve business it also create branding among the people.

About 88% of people rely on reviews. Some of the popular review platforms are Google my Business, Amazon, Facebook, Yelp, Better Business Bureau, and yellow pages. Prioritize and make customers write reviews on popular platforms. Good reviews never come overnight. It takes time but the effort will pay off one day. Finally, customers will start rolling to your product from the reviews.

Best Practices for IT Companies:

1.           Research Your Marketplace and Buyers

2.           Comprehend Your Competition

3.           Comprehend Your Target Audience

4.           Make a rick content organic website

5.           Build a Solid Market Stack

6.           Make meaningful blogs related to the product.

7.           Build Meaningful Social Media Presence

8.           Exploit Tech Influencers

9.           Stir things up with Product Reviewers

10.         Get Ranked on Peer-to-Peer Review Sites

11.         Remember About Existing Clients

12.         Incorporate Emerging Tech with Marketing

 Conclusion:

For a Start-up Software Company to be successful, you need to think out of the box and be Creative.

Instead of spending more money on campaigns and advertising think about digital marketing strategies in the most affordable way. This makes your product and company different from competitors.

Make valuable connections with potential customers and give them a user-friendly experience by showing the customers what the company offers and what makes the tech product unique from the competitors.

Finally, always be up to date about Digital Marketing Strategies which would help your company to diversify and create branding.

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