Google Algorithm Update 2021
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| Google Algorithm Update |
What is Google Algorithm Update?
Have You at any point considered how a bit of information is
displayed on a browser when You enter keywords in a search engine? There are
millions and trillion of data accessible on the net and a tremendous measure of
information is added to the data-set the entire day. You as a web user retrieve
data-dependent on keywords within a fraction of a second. It's all because of
Google Algorithm. An algorithm is a set of specific instructions coded to solve
specific and complex problems under the digital computation of computers. Google
Algorithm uses many factors like keywords you input, Demography of a user,
Quality, relevance, freshness of content, and a web page's usability. Google
Algorithm always focused to give a user-friendly experience on web pages by
prioritizing rich quality content, faster loading time, the best possible
security, and Responsive web pages. To meet high expectations Google Algorithm
is designed with high standards. Quality Checkers around the globe review the
algorithm under strict guidelines and Google releases updates to evolve the
standards of Algorithm Day by Day. The year 2021 was not different and Google
rolled out several Algorithm updates to improve the user experience overall.
Knowing the relevant updates will keep you updated in line
with SEO and help you to improve ranking by knowing the performance shifts.
The 8 most major Google Algorithm Update for 2021 includes:
• Passage Ranking
• About this Results
• Mobile-First Indexing
• Product Reviews
• MUM
• Link Spam
• Page Experience
• Page Titles
PASSAGE RANKING:
Passage ranking is an automated feature Displaying the most relevant
content as sections from larger web pages.
Here is an example of passage indexing.
Just assume I wrote an article about Google AdSense. Instead
of writing a definition, I wrote detailed content covering a wider area about Google AdSense. If You search for “how to kickstart Google AdSense” Passage
Ranking would display relevant sections from the entire blog rather than
displaying the whole content.
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| Google Algorithm Update - Passage Ranking |
How Passage Indexing is useful for Content Creators?
Google Use Neural nets and the BERT algorithm to understand the
Content for website ranking. Webpages that are already ranked well may not see
huge changes but pages with large and relevant content without proper optimization
may see a boost in traffic since passage indexing's tend to display relevant
data from larger content depending on the keywords used by users.
I hope you understand how passage indexing works. This
update plays a major role and it has a few benefits:
• Longer Content on web pages gets a boost
• Focus on content useful to netizens rather than
giving more importance to Bots' needs.
• Passage indexing gives importance to long-tail
keywords
• Rather than On-Page Optimization, Passage
Indexing gives importance to Long Quality Content
“About This Result” Update:
What is the “About this Result” Update?
It is an automated feature by Google, improving
User-Friendly Experiences. This feature is available for all devices like
Desktop, Mobile, tab Browsers, and Google Apps. This feature is accessible by
clicking the three dots which appear next to the search result of the result
card.
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| Google Algorithm Update - About this Result |
Clicking the three dots would display extra data and the
additional subtleties include:
• whether any reference data from Wikipedia is available on the indexed site.
• when the site was indexed by Google.
• how secure the website is based on security
protocols like HTTPS.
• displays the language used on a web page.
• display websites that are linked to the webpage
based on keywords.
This update was delivered to give an insight into the
content and security of web pages. This doesn’t have any role in Indexing the
web pages under SEO. But as an SEO Specialist make sure to use HTTPS
security, proper backlinks, and relevant keywords to the content.
Mobile-First Indexing Update:
Technology has evolved and mobiles have become as powerful as computers. Mobile-First Indexing means Google uses the mobile version of web pages for
indexing and ranking. Web pages were created for desktops in the past, but things have changed when people started
using mobiles more than desktops. Till 2019 Mobile-First indexing update was
introduced for the new website and it didn’t bother about the older sites. In
June 2021 Mobile-First Indexing update was released making the Mobile-first
Indexing compulsory for the old as well as the new websites.
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| Google Algorithm Update - Mobile first indexing update |
Key factors to look for Mobile-First Indexing:
• Make a Responsive website focusing on all
devices available
• For faster loading use compressed videos and
images
• Always test the mobile sites manually to see the
features of desktop works in mobile without a lag
Use Google's Mobile-Friendly Test Tool to see the
performance of Mobile Friendliness of websites.
Product Reviews Update:
What is Google Product Review?
Google Product review aims to deliver a good quality review
detailing the pros and cons of the product. The only aim of this update is to
provide a trustworthy review to the users helping them to decide the product to
be purchased.
In summary, Google will display long quality reviews on the
top of the result page and short line reviews will be displayed at the bottom.
The reviews that detail the specification, usage, pros, and cons of the products will be ranked higher than irrelevant reviews on the web.
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| Google Algorithm Update - Product Review Update |
Factors Deciding high-quality product review:
• Provide videos and images of the product.
• Provide multiple links with prices of products helping
the viewers decide where to buy from.
• Review should be simple, focusing on the user
needs in mind
• Explain how the product varies from
competitors’ and also mention alternative products available.
MUM Update:
Multitask Unified Model (MUM) is an AI language that is more
powerful than BERT. This update was released to help viewers get complex
answers most simply. When a Netizen enters a complex question on Google
Search, MUM gives exact information most simply from multiple dimensions of the SERP.
MUM can understand 75 different languages so it can provide answers from
various multi-lingual sources.
Imagine You are Planning
to visit a place for the first time and searching related questions will make MUM
fetch the details from various sites and provide them to us on a single page instead
of searching and fetching information from various websites.
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| Google Algorithm Update - MUM Update |
Tips in SEO perspective:
1. Create rich content with relevant data and
Google Mum will add your content to search results.
2. Give a hierarchy to the content using heading
tags, proper images, and data and this will make MUM use your data to widen
search answers.
Mum is the beginning of
something big and in the future, technology and innovation would be taking this
MUM algorithm to new heights.
Link Spam Update:
On July 26, 2021, Google rolled out Link Spam Update. This
Update was rolled to eliminate the Spam links used for Backlink of Websites.
This update is going to affect a lot of links that are categorized under Black
Hat practices.
As per Google's Statement, the best way to avoid delisting through Link Spam Update is to follow White Hat practices and follow the rules of links spam update. Google also advised tagging the links properly. Affiliate Links, Guest Posting, and Sponsored Links are the links that Google recommended to be properly tagged.
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| Google Algorithm Update - Link Spam Update |
Use the following tags:
1. Affiliate Links: “rel = sponsored”
2. Guest Posting: “rel = nofollow”
3. Sponsored Links: “rel = sponsored”
Best practices to follow:
1. Avoid promotion by purchasing links and don’t
use irrelevant links to your page.
2. Don’t exchange links to bring traffic
3. Always use tags for the links used in your
webpage
Page Experience:
Google always gives priority to user
experience so Google introduced Page Experience update and the update can also
be called Core Web Vitals.
What is Page Experience Update?
Page Experience Update is all about how friendly a user
experiences in using the web page. In simple words Google Algorithm wants Web
pages to update and evolve day by day so that user expectations are met across
all web browsers and platforms. This
helps the Website companies to increase traffic and business and this also
helps the users to interact and engage user-friendly with the website.
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| Google Algorithm Update - Page Experience |
These Page Experience updates include:
1. LCP –
Largest Content Full paint (Faster loading time for the content of a web page.)
2. FID –
First Input Delay (Faster Responsiveness to the user’s action on a web page.)
3. CLS –
Cumulative Layout Shift (User-Friendly layout of the web page.)
Tips to improve Core Web Vitals:
1. Increase
Loading speed and reduce errors
2. Remove ads that block content
3. Compress
and optimize videos and images for faster loading
4. Avoid
complicated and complex Java Script
5. Reduce
Server Response time
6. Compare
Website with Competitors
7. Always analyze
and update the design of the web page
8. Use
relevant Heading Tags and proper dimensions for images
Page Titles:
As
you, all know Title
tags show the hierarchy of a webpage and help the viewers to
understand what the web page is all about. Though title tags <h1> to
<h6> plays a major role in SEO, <h1>and <h2> tags are the
main one’s bots and crawlers considers to understand what the web page is all
about.
What is Page Title Update?
Since 2012 there were rare instances where Google used to
alter the title tags in SERPs. But on August 25, 2021, Google introduced Page
Title Updates and this brought a major rewriting in Title Tags for the articles
or websites appearing in SERPS.
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| Google Algorithm Update - Page Title Update |
If you ask whether this update will affect the SERP ranking
the answer would be a big “No”, but this can indirectly affect the Customer
traffic to the website. When a customer searches query and when Google Rewrites
the title tag that doesn’t match the content of the website there are chances for
viewers to avoid visiting the web page and this may also increase the bounce
rate. Since this update is in the early stage, we can see further updates
rolling out bringing more improved changes.
These are the 8 core updates for the year 2021. Google Algorithm is evolving Day by Day and in the future, we can see wonders in web user experience. Always keep up-to-date with SEO and Google Algorithm if You want to be a Digital Marketing Expert. Keep checking my blog for more articles and updates about Digital Marketing.
