6 Proven strategies to increase your blog traffic by 2000%

 

How to Increase Blog Traffic

6 Proven strategies to increase your blog traffic by 2000%

If you have been struggling to grow your blog traffic, then this article is for you! I have compiled a list of proven strategies to help you boost your blog traffic.

Introduction

Recent studies have proved that companies that focus on blogging receive a positive return on investment. But keeping studies and research apart, the ones who are reading my article are the ones who already own a blog site. You might have your own strategy to bring traffic but I would like to present my strategies uniquely. Just assume your blog is not getting enough traffic and visits. Then by going through my Blog strategies, we can give the resurrection to your blog.

How to Increase Blog Traffic - Strategy #1: Integrating Keywords

Did you know that Netizens use short tail and long tail phrases on search engines to get a piece of information? That’s the basics where visitors reach your blog site. The core factor in driving traffic to your website is identifying the right keyword and integrating it into your blog. Keyword research should be the basis of your blog because it helps your article to reach the target audience. If you are wondering where to find the right keyword, the Google AdWords keyword tool is the solution. It’s a free tool provided by Google and all you need is a google account to find your keyword. While identifying the keywords there are four factors that you need to have an understanding about.

How to Increase Blog Traffic - Integrating Keywords

·       Search Volume: how much users use the keyword every month

·       SEO Difficulty: The competition level for the keyword in organic search

·       Paid Difficulty: The competition level for the keyword in paid ads

·       Cost per click: average cost per click for the keyword on google ad

Always analyze the keywords from Google AdWords and choose the ones with maximum search volume. If you plan to run paid campaigns for your blog then you should consider the cost per click under keywords to minimize the budget for google ads.  Now I will take you through the next strategy which is to create a viral topic.

How to Increase Blog Traffic - Strategy #2: How to create Viral Topic

Everyone wants their blog to be viral but most of them don’t know to select a topic that would be viral for their blog. First, you need to know about the trending topics in the present scenario. You need to refer to several websites that create viral topics in blogging. Search Engine Journal is an example where you will find daily blog topics on digital marketing which are viral. Always research the search engine to get updated on the latest viral topics based on your interest. Spending some time daily would help you to create a viral topic for your blog.

How to Increase Blog Traffic - Create Viral Topic

The basic secret for your viral topic would be the headline. Always create a headline that would bring curiosity to readers. 9 out of 10 people would click the headline out of curiosity. A good headline would bring traffic but for users to be engaging the blog should be followed by quality content. Now try to make lengthy content with 1000 words or more. Larger contents have more SEO opportunities and it’s even considered by Google as sharable content. Always select a topic based on what the audience wants. If you are confused about topic selection refer to Quora. You will get enough idea of what the audience is passionate about. Now we will discuss how to create an everlasting post.

How to Increase Blog Traffic - Strategy #3: How to create everlasting posts

How to Increase Blog Traffic - Create Everlasting Posts

Everlasting Posts are content having frequent and sustaining search, that generates traffic for years. Selecting a blog topic is simple but creating an everlasting post is tricky. First, select a topic you are interested in and then find a popular publication or magazine that publishes similar topics. For example, I choose marketing as a topic, and then I choose magazine.com to search for my topic. I found several marketing magazines which were popular for a long time. These everlasting magazines had specific promises to readers which brought traffic for a long duration.

Use the information from the magazine to create your article. Rephrase and use the heading tags to attract the users. Research on Google to find everlasting and trending topics. The content you write must be unique but try to adapt the techniques used in the magazine which would help you to create a topic with everlasting traffic. The triangle for writing metrics is Time, Enthusiasm, and Knowledge. Create a trending topic and grab attention. Now we will go through the relevance of Heading tags in your blog.

How to Increase Blog Traffic - Strategy #4: Relevance of Heading Tags

How to Increase Blog Traffic - Heading Tags

Heading tags plays a major role in Blog Creation. Heading tags creates the hierarchical structure of a blog site. In other words, heading tags provide a great user experience to the readers. Heading tags ranges from H1 to H6. H1 is the major heading and H2 to H6 is the subheading of a blog page. Bloggers who don’t give importance to heading tag tend to get their blogs in lower ranking on google.

Always give proper headings and integrate keywords into the heading tags. This would help google bots and crawlers an insight into what the web page is all about and would bring more traffic to your website. Besides the keyword integration on Heading tags helps readers to understand the content on the blog page and would provide easy navigation on the webpage.  Now we will see the importance of images on a blog site.

How to Increase Blog Traffic - Strategy #5: Relevance of images on a blog page

How to Increase Blog Traffic - Relevance of Images

Images are an important part of every blog post. They help people understand what’s been written and they also add visual appeal to the text. But pictures aren’t just for decoration they have a purpose. Images are of great importance while presenting statical and graphical data. Images can even trigger the emotions of readers and get them attracted and engaged with your content. These are the common important relevance of images that all bloggers are familiar with. A small tweak along with the above relevance would drive more traffic.

Integrating keywords into your blog images has a great impact. Bloggers while uploading images might have seen the option “Alt attributes” and “Description area”. Bots and crawlers of google will pick the keywords from images and would give better indexing for your article. Integrating keywords in images would help to index your topic to more readers through the search engine. Use Responsive images that automatically adjust to fit different screen sizes. This allows your website to display properly across other devices. Finally, we will discuss the importance of Backlinks to your website.

 

How to Increase Blog Traffic - Strategy #6: Create Backlinks

How to Increase Blog Traffic - Backlinks

Do you know what backlinks are? They are inbound links that connect one page of a website to another website. A search engine considers a high number of backlinks to provide high search engine rankings.  If you want to rank higher in Search Engines, you need Backlinks. These help Google understand what your blog is about and where it should show up in search results. Creating backlinks is nothing new in SEO, in fact, Google Algorithm – Page Rank foundation is set on backlinks.

To create a backlink there are some factors that you need to consider. Always backlink your blog to trusted websites with a good Domain Authority score. A higher Domain Authority score would increase your blog’s DA score ranking. Use the anchor link option to backlink and include your target keyword. This would bring more clicks and traffic to your website. Always backlink to websites with similar content and this helps Google to rank your blog more. Always give “Do-follow links” since  Google Algorithm only counts Do-Follow links as backlinks. Following the above factors and giving a good backlink would make your blog rank higher. Always prepare worthy content which makes other sites worth linking to your blog site.

Conclusion

The above strategies have proven to bring traffic to your blog. But do remember you won’t get an overnight result. The key to success is hard work and consistency. Always create quality and unique content. Quality content engages readers so always focus on Quality rather than quantity.

 

Marketing on Shopify

Have You ever thought of converting your Offline store to an E-Commerce website?

Then the answer to your question would be Shopify. Shopify is an online platform that allows you to create your online store to sell your products. The products can be physical, digital, Services, consultation, or anything which you plan to sell through an E-Commerce platform.

Shopify is a powerful platform managing billions of websites and sales. In the past planning for an E-commerce site was pain and things have changed with advancements in technology. Shopify is an E-Commerce website builder allowing you to build a website with a short duration of time. Even a person without coding knowledge can set up a website through the click and drag option. Shopify helps you to improve sales and grow through its powerful marketing tools.

What makes Shopify unique compared with other competitors available in the market?

Shopify helps to create an online store site through the drag and drop feature without any coding. It gives analytics and has many paid and free templates with customization options. It also provides customer support 24*7

Pros of Shopify:

·       Shopify has a payment system. So, there is no need for a third-party payment vendor.

·       When your business grows from hundreds to millions, Shopify provides support to scale your business.

·       Shopify provides guides, documentation, and 24*7 support to answer merchants’ questions.

·       Shopify accepts international currencies, allowing you to expand your business to an MNC.

·       The architecture of inventory is smooth and easy enabling you to handle your stock.

·       Drag and drop feature makes it easy to build site.

·       Paid and free templates help you to create your website.

·       Your products indexing improves because of friendly SEO features.

Cons of Shopify:

·       If you want to integrate third-party payment into your website, Shopify charges a small commission.

·       Those who use content marketing to boost products may be disappointed since Shopify has limited resources for blogging.

Now you know the pros and cons of Shopify. Now I will take you through the marketing strategies of Spotify?

Marketing Strategies:

1.      Email Marketing Campaigns - You can send business emails with offers, promotional deals, or new stock addition to customers. This encourages the customer to purchase. Shopify Email Marketing tool is user-friendly. So, add a strategy to collect emails from customers. Email Marketing Campaigns would encourage customers in purchasing.

 2.       Promotions and Push Notification – These are pop-up messages on your browser. Clicking these messages would drive traffic to your store. Shopify provide push notifications tools. Notification enables users to see promotions and offers of your products. This increases sales and encourages purchasing decisions of consumers.

3.       Referral Program – Shopify has referral Tools. Referral programs through existing customers further increase consumers. Gift cards and Vouchers should be given to Customers who refer. Reviews and Word of mouth from customers can increase sales through referrals.

4.       Customer loyalty Program – Shopify has apps that help you to provide loyalty programs. It’s nothing but bonuses and rewards. The more purchase you make more rewards, points, or bonuses you receive in your account. Future purchases can be done using these rewards.

5.       SMS promotions – SMS Marketing apps allow business owners to send promotional messages to consumers. This makes the consumers UpToDate with offers and promotions and thus increasing their purchasing desire.

6.       Customer Review – Consumers prefer to check reviews before they make a purchase. Always make sure to get your products reviewed by your existing customer on your website. This allows the visitors of the website to read the review and make purchases.

7.       Ad Campaign on Google and social media – Running Ads on Google, Facebook or other social media platforms requires a budget. But running campaigns allows you to reach potential customers based on characteristics. These ads campaigns data can be converted to remarketing. Ad campaigns are the fastest strategy in marketing to reach potential customers.

8.       Content Marketing – Writing blogs, posting images, videos all come under content marketing. Posting Content related to your business products will answer the questions of consumers. Eliminating confusion and solving questions will promote your product. Besides content marketing helps to explain how your product is unique from competitors’ products.

Shopify Added Features Include:

·       Facebook & Google Ad Integration

·       Free Messaging platform to communicate between consumers and your product experts

·       Spotify has a team to help you generate business name

·       Unlimited Stock photos to create your store online

·       Paid and free themes to develop your site

·       Email Tools are available which helps you to run email campaigns

·       Like famous website host Spotify helps you to choose a domain name for your website

·       Other than online service Spotify provides POS devices if you wish to improve your offline business payment method.

Signing up in Shopify:

Shopify provides a 14-day free trial to experience the services provided by them. Visit Shopify.com to create an account. On the initial page, they will ask you to fill in your details. After completing the registration process you can customize and built your store. The store brand name should be unique or they recommend you to choose something else. Browse the themes store and choose a theme. Check the functions and reviews of the theme before you choose it. Preview the theme to check whether it meets your requirements. Then go to settings to set your desired functions. Then you can start adding your products to the store. If you have multiple products group them under headings and subheadings. The new products added to the site can be done Manually and Automatically by defining specific instructions. Then comes the major part. The payment gateway should include Transaction fees, Card Types, Off-site Checkout. Then you can make your site go online. Shopify Admin panel has a tax section where you can set taxes for your products as well. Shopify calculates the shipping charges based on the rules you have defined for shipping. After setting the above, you can do testing to see everything works fine. Your website would go live if you give a unique domain name.

Pricing of Spotify:

Shopify has three plans Basic, Shopify, and Advanced. The pricing included $29, $79, and $299 per month. Visit Shopify and choose your plans according to your needs.

Conclusion:

Shopify has customers across the globe. A person with no idea of an E-commerce site can start a site without any technical knowledge. Shopify provides 24*7 customer support. Shopify is highly customizable and has strong marketing tools which help you grow your business. Shopify can be described as a complete package for your E-Commerce website. There are fees associated with the services. But that makes Shopify a user-friendly platform. Now it’s up to you to decide whether Shopify meets your requirements.

Augmented Reality in Digital Marketing

 

You might have seen the movie “They Live” released on the year 1989. The thespian discovers eyewear, allowing him to see aliens in the real world. The writer and director of the movie had shown augmented reality through assumptions but didn’t know that will be possible soon. We all are living in a technologically advanced era, where AR brings a drastic change in the way users to feel, engage, and interact with the products or services. Technology is removing the word inefficiency from humankind and this article is all about the importance of Augmented Reality in this modern world.

What is Augmented Reality?

Electronic gadgets enhancing overlaying visuals using digital elements onto the real world is known as augmented reality. Augmented Reality gives an interactive experience to users. It is not a machine rather it’s a technology that helps the human brain to do things better. Companies use augmented reality to promote products and services by giving the best user experience through the internet. Now I will take you through the importance of AR in E-Commerce.

How can Augmented Reality increase sales in E-Commerce?

In this modern era, we all prefer online shopping.

What are the questions which will arise before you buy a product?

 Will this furniture fit my living area? Does this eyewear suit me?

Furniture, footwear, eyewear, clothes are some examples where you prefer to try and experience before you make a purchase. Augmented reality eliminates these confusions and gives a real user experience through overlaying visuals in the real world.

You might have used Lenskart to buy eyeglasses online. Lenskart application has an AR feature that enables the user to upload a photo or use a camera directly to check whether the eyeglass suits you in real life.

Image Source: "Lens kart"

Augmented Reality gives a real experience through the internet and this increases the purchasing desire of consumers. Even a consumer who views a product by chance may even tend to buy the product online because of the influence of AR. So, AR plays a crucial role and that’s the reason why you should integrate AR into your E-Commerce business. Now we would go through AR Reshaping Mobile Marketing.

Augmented Reality Reshaping Mobile Marketing.

Mobile allows the user to carry AR and use it on the go. Big companies like Samsung, Apple, Microsoft, Amazon are working on prototypes of AR integrated products. Companies know that the next big revolution in electronic devices would be AR.

One successful AR tool in mobile as an example would be Google Lens. Using Google Lens, you can search what you see in real life. Samsung has AR applications like AR Zone, which allows users to create AR Doodles and Emojis. Here are the 10 most Augmented Reality apps for Android and IOS. Houzz, Ikea Place, You Cam Makeup, Giphy World, Google Lens, Augment, Roar, Amikasa, Snapchat, and Wanna Kicks. Various AR platforms are available in the market. We all spend time on mobile for Videos, How-to Guides, Case studies, Infographics, E-books, Listicles, and many more.  We spend time on these contents to get information. Information from the internet helps to improve many aspects of life. Now a person’s day itself starts with the mobile and internet. Integrating AR into mobile would enhance the content by bringing the topics in your blogs, videos, or images with an engaging experience. It builds a strong relationship between the content viewer and the product. AR gives an extra dimension with engaging experience in the real world. Since mobile users are increasing daily, integrating AR into mobile digital marketing would be a great idea.

Augmented Reality and Innovative Marketing.

The augmented reality market size valuation was USD 17.67 for the year 2020. A forecast for a compound annual growth rate of 43.8% is expected from 2021 to 2028. Implementing AR in digital marketing would give the privilege to stand out from the competitors. A good engagement through AR would convert a viewer to the consumer by buying the product. AR has the power to convert the hectic sales process into an easy one. Detailing the product through AR with a 360-degree view and specification would turn the remarketed audience to consumers.

Apps like Yelp and Wikitude already integrated AR to give search results along with geolocation. These apps even provide reviews of the products or services. This means Consumers can use AR to search your business online. So optimize your website and make sure you are available on popular directories for local listings and daily users.

Just Assume a person pointing his mobile to your business to find a review or details about your business. To get accurate results we should make our business and website optimized under SEO. This helps rank your business and provide relevant details to the users through these services.

Uses of AR in digital marketing are:

·       Good Customer engagement through your website would increase traffic and sales.

·       Online users will get a virtual experience and satisfaction through AR

·       Printed ads and normal marketing techniques can be converted into AR integrated digital marketing.

·       Integrating AR into Digital Marketing makes the stressful sales process easy.

·       Geotagging through AR helps to find shop locations.

·       Allowing potential customers to personalize products through mobile AR will increase business.

·       Real-life experience through AR would increase loyalty and brand awareness among consumers.

Conclusion

To conclude AR is the future for small- and large-scale businesses. To be successful integrate AR into Digital Marketing and your business to be innovative among competitors. Integrating AR would make you successful and give users a new experience level in purchasing your product online.

 

Why and how you should integrate UX User Experience into product development?

 

Why User Experience for Product Development?

A user experience is how an individual interacts through the utility, easiness, and efficiency of a product. The creation of a product relies on User Experience. Data on User Experience lead to innovative ideas which create a new product. Data from the public ensure the right product development towards the targeted users. So, for a successful product, User Experience plays a crucial role in development.

Likewise, how can a company integrate User Experience into product development?

This paragraph will introduce the five most important techniques to integrate user experience into product development. User Experience has become a new playground for Companies. Ensuring a Great User Experience is the major step in Product Development. The techniques used are as follows:

1.       User Research

2.       Personas

3.       User Experience Canvases

4.       User Experience Designs

5.       Wireframes

User Research:

Firstly, a Product originates by considering the user’s needs. There shouldn’t be any assumptions about lifestyle, interests, or demographical features. User research collects data from target users through a structured process. Moreover, User Research data confirm the product you develop meets the needs and expectations of end consumers.

User Research splits into two subsets:

1.       Qualitative Research

2.       Quantitative Research

Qualitative Research

This research use interview techniques. They use open-ended questions to understand the behavior and stress level of users while using the product. In addition, this research uses a small group of users to find their shopping habits. Qualitative research needs greater care since it collects opinions from users rather than numerical data.

Quantitative Research

This research focuses on a larger group and uses online surveys to gather information. Quantitative Research helps to identify the patterns and trends among users. In Addition, it helps statically reliable way to access targeted user groups. We will get good objective and unbiased data with much care and precise data collection.

Further, I will take you through how Interviews and surveys are done.

 Interviews and surveys

The best way to collect user experience data is to conduct interviews and surveys. It seems like a lot of work but it’s simple. First, we need to sort the respondents. Then use social media like Facebook, Twitter, LinkedIn for interviews and surveys.

For Instance, you are developing an online shopping application. Social media platforms, help you find people in shopping groups who are interested in shopping apps. After that, you need to contact them and invite them for an interview or survey. Since this is online you can give them vouchers or freebies to gather enough participants. In other words, you will gather information and gain a few customers as well. You can use Qualaroo, Hotjar Polls, or Intercom as a platform to conduct interviews and surveys.

Above all always prepare the right interview questions focusing on users’ expectations, needs, and problems. This gives an insight into what users want, what they achieve, and what problems can occur along the way.

Most Importantly follow the tips while preparing the questions:

·       Interview and Survey should not take more than 15 minutes. Lengthy ones will be boring for the participants. In addition, participants should understand the reason for the survey.

·       Prepare questions as if you are directly asking the participants. This helps to avoid off-the-topic questions.

·       Always choose open-ended and close-ended questions to understand the user’s needs.

·       Give options in a way to understand what users expect from your product.

Personas:

Personas are fictional user creations based on real-life users’ data collected through research. This helps to represent the different user types who similarly use the product. In Addition, personas data include behavior, goals, needs, and experiences of users. Data shouldn’t be prepared out of assumptions. User Experience design personas should consider empathy with target users. Personas help the company to understand the user’s personalities, traits, interests, and needs.

Tips for Effective Personas:

1.       Collect detailed data from targeted users.

2.       Differentiate the users based on their expectations about the product.

3.       Prepare a hypothesis based on the differences and qualities of different users.

4.       Data should be from multiple sources but focus only on the creation of a single persona

5.       Explain the situation or scenario why the consumer needs your product

In addition, here are some uses of Personas in Design Projects:

1.       Should reflect a consumer’s behavioral pattern, needs, skill set, and goals toward the product.

2.       Should include what consumer achieves by a product through the design. This helps to create a unique product from competitors.

3.       Should include day-to-day life approach showing how a product performs among consumers addressing their needs.

4.       Should include the challenges faced by consumers to improve the quality of the product.

To Conclude always prepare Personas from the targeted user’s point of view.

UX Canvases:

The key to conversion is by relating the targeted user needs to the developing product.  UX Canvases helps to document all your problems like a business model. There are different types of canvases available. However, it’s better to use User-Centered Design canvases from a popular business model.

User-Centered Canvas has 9 different sections. The left-hand side focuses on their needs, problems, fears, and challenges faced by the users. The right side focuses on the new product solutions for the targeted users. User-Centered Canvas help in the initial hypothesis and helps in the final decision.

Creating canvases helps to gather all the different data on a single page which helps the developers to refer with ease. Since all the challenges are on a single page it’s easy to come up with solutions for the product.

Benefits of UX Canvases:

1.       The UX Canvases gives an idea for the team to start user-centric conversations

2.       It gives data to the team about why and what problems they are solving for the new product

3.       UX Canvases gives more clarity for the new product development design

4.       It gives an idea about the current position of the product development and areas which require more clarifications.

Above all, The UX Canvases are an excellent tool for the research, planning, and discovery phase of a project. Filling the data on UX Canvases will give clarity about assumptions and would give practical ideas for product development.

User Experience Designs:

User Experience Design is a process where a team designs a product that gives relevant experience to users. The entire process of creation includes design, usability, branding, fun, and pleasure in user experience and functions. User Experience Design is a process that happens even before a product arrives in the user’s hand.

Moreover, User Experience Design focuses on three factors why what, and how a product is used. “Why” relates to why a user should buy the product for daily uses and the values a user achieves. “What” refers to what functionality a user can access with the product? “How” refers to how the demands of a user are achieved with the product. Likewise, for software development make sure that the software has a seamless experience through an existing device.

In addition, the main goal of User Experience Design include:

1.       Understand the use and needs of the product among users.

2.       Specify in detail the user requirements

3.       Design the product with solutions

4.       Evaluate and rank against requirements.

Wireframes:

Wireframes help the experts to come to an overview of the developing product. It helps to map the flow of possible design solutions based on user data. These conclusions or overview gives an insight regarding business and user needs. The wireframes help the board members to decide on the prototype for user-focused products. Good Wireframes are the backbones for greater products. This would guide the company on how the solutions would reach the targeted users. A good Wireframe would have a realistic, easy layout so anyone can understand the worthiness or concepts for the developing product.

In other words, Wireframes are an art where the structure should easily reveal the company solutions. This enables the experts to give feedback based on wireframes.

To sum up, here are a few tips to prepare a wireframe:

1.       Concentrate on usefulness, availability, layout, and format to make an easier design for use, produce and sell.

2.       Structure the data on a hierarchy that helps the company to understand the information easily.

3.       Each page should have proper headings, links, and images which makes it easy to understand.

4.       Optimized wireframes give a better view across all displays of different devices.

5.       Always maintain clean and understandable wireframes

Conclusion:

Understanding and integrating user experience would help to group the targeted users. To achieve a high conversion rate always integrate user experience into product development. To conclude, a product’s success depends on integrating the user experience from the initial stage of development.

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 Google Algorithm Update 2021

 

Google Algorithm Update

What is Google Algorithm Update?

Have You at any point considered how a bit of information is displayed on a browser when You enter keywords in a search engine? There are millions and trillion of data accessible on the net and a tremendous measure of information is added to the data-set the entire day. You as a web user retrieve data-dependent on keywords within a fraction of a second. It's all because of Google Algorithm. An algorithm is a set of specific instructions coded to solve specific and complex problems under the digital computation of computers. Google Algorithm uses many factors like keywords you input, Demography of a user, Quality, relevance, freshness of content, and a web page's usability. Google Algorithm always focused to give a user-friendly experience on web pages by prioritizing rich quality content, faster loading time, the best possible security, and Responsive web pages. To meet high expectations Google Algorithm is designed with high standards. Quality Checkers around the globe review the algorithm under strict guidelines and Google releases updates to evolve the standards of Algorithm Day by Day. The year 2021 was not different and Google rolled out several Algorithm updates to improve the user experience overall.

Knowing the relevant updates will keep you updated in line with SEO and help you to improve ranking by knowing the performance shifts. The 8 most major Google Algorithm Update for 2021 includes:

• Passage Ranking

• About this Results

• Mobile-First Indexing 

• Product Reviews 

• MUM 

• Link Spam 

• Page Experience

• Page Titles

PASSAGE RANKING:

Passage ranking is an automated feature Displaying the most relevant content as sections from larger web pages.

Here is an example of passage indexing.

Just assume I wrote an article about Google AdSense. Instead of writing a definition, I wrote detailed content covering a wider area about Google AdSense. If You search for “how to kickstart Google AdSense” Passage Ranking would display relevant sections from the entire blog rather than displaying the whole content.

Google Algorithm Update - Passage Ranking

How Passage Indexing is useful for Content Creators?

Google Use Neural nets and the BERT algorithm to understand the Content for website ranking. Webpages that are already ranked well may not see huge changes but pages with large and relevant content without proper optimization may see a boost in traffic since passage indexing's tend to display relevant data from larger content depending on the keywords used by users.

I hope you understand how passage indexing works. This update plays a major role and it has a few benefits:

• Longer Content on web pages gets a boost

• Focus on content useful to netizens rather than giving more importance to Bots' needs.

• Passage indexing gives importance to long-tail keywords

• Rather than On-Page Optimization, Passage Indexing gives importance to Long Quality Content

 

“About This Result” Update:

What is the “About this Result” Update?

It is an automated feature by Google, improving User-Friendly Experiences. This feature is available for all devices like Desktop, Mobile, tab Browsers, and Google Apps. This feature is accessible by clicking the three dots which appear next to the search result of the result card.

Google Algorithm Update - About this Result

Clicking the three dots would display extra data and the additional subtleties include:

• whether any reference data from Wikipedia is available on the indexed site.

• when the site was indexed by Google.

• how secure the website is based on security protocols like HTTPS.

• displays the language used on a web page.

• display websites that are linked to the webpage based on keywords.

This update was delivered to give an insight into the content and security of web pages. This doesn’t have any role in Indexing the web pages under SEO. But as an SEO Specialist make sure to use HTTPS security, proper backlinks, and relevant keywords to the content.

Mobile-First Indexing Update:

Technology has evolved and mobiles have become as powerful as computers. Mobile-First Indexing means Google uses the mobile version of web pages for indexing and ranking.  Web pages were created for desktops in the past, but things have changed when people started using mobiles more than desktops. Till 2019 Mobile-First indexing update was introduced for the new website and it didn’t bother about the older sites. In June 2021 Mobile-First Indexing update was released making the Mobile-first Indexing compulsory for the old as well as the new websites.

Google Algorithm Update - Mobile first indexing update

Key factors to look for Mobile-First Indexing:

• Make a Responsive website focusing on all devices available

• For faster loading use compressed videos and images

• Always test the mobile sites manually to see the features of desktop works in mobile without a lag

Use Google's Mobile-Friendly Test Tool to see the performance of Mobile Friendliness of websites.

Product Reviews Update:

What is Google Product Review?

Google Product review aims to deliver a good quality review detailing the pros and cons of the product. The only aim of this update is to provide a trustworthy review to the users helping them to decide the product to be purchased.

In summary, Google will display long quality reviews on the top of the result page and short line reviews will be displayed at the bottom. The reviews that detail the specification, usage, pros, and cons of the products will be ranked higher than irrelevant reviews on the web.

Google Algorithm Update - Product Review Update

Factors Deciding high-quality product review:

• Provide videos and images of the product.

• Provide multiple links with prices of products helping the viewers decide where to buy from.

• Review should be simple, focusing on the user needs in mind

• Explain how the product varies from competitors’ and also mention alternative products available.

MUM Update:

Multitask Unified Model (MUM) is an AI language that is more powerful than BERT. This update was released to help viewers get complex answers most simply. When a Netizen enters a complex question on Google Search, MUM gives exact information most simply from multiple dimensions of the SERP. MUM can understand 75 different languages so it can provide answers from various multi-lingual sources.

Imagine You are Planning to visit a place for the first time and searching related questions will make MUM fetch the details from various sites and provide them to us on a single page instead of searching and fetching information from various websites.

Google Algorithm Update - MUM Update

Tips in SEO perspective:

1. Create rich content with relevant data and Google Mum will add your content to search results.

2. Give a hierarchy to the content using heading tags, proper images, and data and this will make MUM use your data to widen search answers.

Mum is the beginning of something big and in the future, technology and innovation would be taking this MUM algorithm to new heights.

 

Link Spam Update:

On July 26, 2021, Google rolled out Link Spam Update. This Update was rolled to eliminate the Spam links used for Backlink of Websites. This update is going to affect a lot of links that are categorized under Black Hat practices.

As per Google's Statement, the best way to avoid delisting through Link Spam Update is to follow White Hat practices and follow the rules of links spam update. Google also advised tagging the links properly. Affiliate Links, Guest Posting, and Sponsored Links are the links that Google recommended to be properly tagged.

Google Algorithm Update - Link Spam Update

Use the following tags:

1. Affiliate Links: “rel = sponsored”

2. Guest Posting: “rel = nofollow”

3. Sponsored Links: “rel = sponsored”

Best practices to follow:

1. Avoid promotion by purchasing links and don’t use irrelevant links to your page.

2. Don’t exchange links to bring traffic

3. Always use tags for the links used in your webpage

Page Experience: 

Google always gives priority to user experience so Google introduced Page Experience update and the update can also be called Core Web Vitals.

What is Page Experience Update?

Page Experience Update is all about how friendly a user experiences in using the web page. In simple words Google Algorithm wants Web pages to update and evolve day by day so that user expectations are met across all web browsers and platforms.  This helps the Website companies to increase traffic and business and this also helps the users to interact and engage user-friendly with the website.

Google Algorithm Update - Page Experience

These Page Experience updates include:

1. LCP – Largest Content Full paint (Faster loading time for the content of a web page.)

2. FID – First Input Delay (Faster Responsiveness to the user’s action on a web page.)

3. CLS – Cumulative Layout Shift (User-Friendly layout of the web page.)

Tips to improve Core Web Vitals:

1. Increase Loading speed and reduce errors

2. Remove ads that block content

3. Compress and optimize videos and images for faster loading

4. Avoid complicated and complex Java Script

5. Reduce Server Response time

6. Compare Website with Competitors

7. Always analyze and update the design of the web page

8. Use relevant Heading Tags and proper dimensions for images

 

Page Titles:  

As you, all know Title tags show the hierarchy of a webpage and help the viewers to understand what the web page is all about. Though title tags <h1> to <h6> plays a major role in SEO, <h1>and <h2> tags are the main one’s bots and crawlers considers to understand what the web page is all about. 

What is Page Title Update?

Since 2012 there were rare instances where Google used to alter the title tags in SERPs. But on August 25, 2021, Google introduced Page Title Updates and this brought a major rewriting in Title Tags for the articles or websites appearing in SERPS. Now Google started using any text available on the same webpage to make title tags based on Search Queries. Google also revealed anchor text within links can also be used as title tags that point to the web page.

Google Algorithm Update - Page Title Update

If you ask whether this update will affect the SERP ranking the answer would be a big “No”, but this can indirectly affect the Customer traffic to the website. When a customer searches query and when Google Rewrites the title tag that doesn’t match the content of the website there are chances for viewers to avoid visiting the web page and this may also increase the bounce rate. Since this update is in the early stage, we can see further updates rolling out bringing more improved changes.

These are the 8 core updates for the year 2021. Google Algorithm is evolving Day by Day and in the future, we can see wonders in web user experience. Always keep up-to-date with SEO and Google Algorithm if You want to be a Digital Marketing Expert. Keep checking my blog for more articles and updates about Digital Marketing.